Honor Brings a 'Beyond Limits' Experience With Honor 8X Design Philosophy(16:23 Hrs. IST)
NEW DELHI, October 11, 2018 /PRNewswire/ --
Honor, a sub brand of Huawei and a leading smartphone e-brand, has recently announced the launch of Honor 8X in India. Honor combines advance flagship technologies with an aesthetic form. Inspired by minimalist design philosophy and leveraging chip-on-film (COF) technology, the smartphone features a 16.51cm FHD+ FullView display with 91% screen-to-body ratio and a 2.5D double texture aurora glass body with a grating effect, expressing a daring and aspirational identity.
Honor has combined advanced flagship technologies with an aesthetic form in the Honor 8X. Honor 8X demonstrates the brand's daring attitude and design hallmarks through its exceptional technologies, striking minimalist design and sophisticated craftsmanship. Adopting a scientific approach to aesthetics, Honor 8X strikes the right balance between functionality and beauty.
Feature highlights of Honor 8X include:
Large 16.51cm FHD+ screen with superb clarity: Honor 8X is equipped with a 16.51cm FHD+ Notch Full-View Display 2.0, and a 19.5:9 ratio in a 5.5-inch long and 7.8 mm thick body. It is closer to the 21:9 ratio used by cinemas and allows users to enjoy striking views on a sleek smartphone.
91% screen-to-body ratio in a slim body: The screen-to-body ratio is key to smartphone design. Honor uses advanced chip-on-film (COF) technology and a patented antenna design to narrow the width of the bottom border to 4.25mm and achieve 91% screen-to-body ratio which beats most flagship smartphones.
Minimalist design concept with a mind for aesthetics: Honor 8X uses a metal middle frame and adopts a 2.5D double texture aurora glass body with a grating effect, providing an elegant and smooth look and feel. The parallel gradation design is constructed from 15 layers and generates a different reflection from different angles. With blue, and black to choose from, user can express their own style and personality.
Continuing its focus to capture the imagination of smartphone users, Honor with its India-first-approach registered an unprecedented growth of 281% in 2018 H1 compared to 2017. Honor has emerged as one of the fastest growing smartphone brands in India as per the IDC Q2 2018 report. With its India-first-approach, the brand has registered an unprecedented growth of 281% in 2018 H1 and it is among top 2 brands in the online segment in Q2, 2018 on the back of several new launches across price segment.
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, 'For the Brave', the brand was created to meet the needs of digital natives through Internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei's Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.
For more information, please visit: www.hihonor.com/in
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Genesis Burson Marsteller