Smartworks Operates Over 3 Million sq. ft. of Shared Workspaces Across Tier 1 and 2 Cities(13:24 Hrs. IST)
NEW DELHI, December 7, 2017 /PRNewswire/ --
To Grow Six Times Since Inception by 2020
Smartworks, India's largest provider of shared workspaces has revealed its aggressive growth plans to expand to 3 million square feet, in over 20 Tier 1 and 2 cities, pan-India by the year 2020. Smartworks currently has over 7,00,000 square feet of best-in-class, bespoke shared workspaces. The company's operations span 14 centers in nine Tier 1 cities across the country.
Smartworks aspires to reinvent India's workspaces with a simple motto - "Create office spaces where people 'want' to go, not just 'have' to go!" Smartworks thrives on entertaining & fulfilling the intellectual, physical, emotional and social needs of employees in a hybrid office space which is not just a piece of real estate but a mix of the best offerings in hospitality and essential office facilities to make every day in office a great day.
The commercial office space market is poised to scale new heights with a strong positive outlook. The rising GDP in India is expected to drive the massive supply of an estimated 150 million sq. ft. of commercial office space in the country over the next three years. In a short span of 16 months, Smartworks has emerged as India's largest and fastest-growing player in the shared office space segment. Smartworks has a diverse clientele that includes both well-funded start-ups as well as multinational corporations like ArcelorMittal, Amazon Web Services, TCL, DHL, Bacardi, Cambium, and Daikin among others.
Speaking about his ambitious plans, Neetish Sarda - Founder Smartworks said, "Our aim is to garner mindshare for our uniquely positioned niche offering of not only a co-working space but also a place where employees of any organization would like to come for work, don't get bothered with everyday hassles of a traditional workplace and actually enjoy their work. Against this positive landscape, we are driven to change how offices are perceived. Our clients find immense value in the office experience and the culture we offer, as it helps in making employees more productive and reduce attrition rate. In essence, we are not only an office space provider, rather we aim to be a way of life!".
In a bid to delight its clients, Smartworks transforms the office experience by providing an entire ecosystem of services like concierge services, employee engagement, health and wellness, crèche facilities, locker and shower rooms, etc. Further, services like round the clock IT support hub, access to professionals like chartered accountants, lawyers along with discounts to over 100+ partners for enterprise office needs take away the hassles of running the day-to-day office operations.
Smartworks has also significantly invested to build a technology-rich, progressive workplace environment equipped with state-of-the-art facilities such as video conferencing capabilities, visitor management system, and augmented reality office tours among others. Recently, Smartworks launched 'Smartworks application' - an application that works as a collaboration and networking tool that helps users increase efficiency and reduce downtime for essential but operational tasks. It helps the customers collaborate with Smartworks' pan-India community, book meeting rooms in advance, carpool the smart way by finding carpool buddies within their office, order beverages from their workstations and enjoy several location-optimised offers, rebates and event listings from various brand partners.
Harsh Binani - Co-Founder of Smartworks, said, "Making employees' happiness its Holy Grail, Smartworks, today has become a torchbearer of India's shared spaces. We measure our success based on employee happiness index and how we have transformed the overall office experience of any Smartworker. The team has now put its heart & soul in creating 'future workspaces' via its fantastic designs, technology & personalized value-added services. Our aim is to build tailor-made offices wherein a company could thrive on qualitative networking opportunities and expand itself while shaping the office as per its own culture and ecosystem in the Smartworks universe. We put great emphasis on the privacy of our clients while connecting them within the community with like-minded professionals."
The Smartworks concept emerged from the trend of traditional workspaces becoming obsolete to meet the current millennial generation's needs. An inspiring office experience is a top-of-mind concern for enterprise businesses to attract talent, boost employee productivity and reduce employee attrition. Managing day-today business activities is already hard enough, on top of managing recurring costs and CapEx requirements, conducting commercial due diligence, running daily maintenance tasks while delivering superior office experience is becoming increasingly cumbersome. Juggling hats between a CEO to HR and HR to an administration is cumbersome and kills productivity. The loopholes in contemporary offices are disrupting India's office space dynamics, giving way to shared workspaces which specialize in providing a superior hassle-free office experience.
The company's leadership team comprises of Neetish Sarda - who has a stronghold and knowledge base of real estate as well as the required skills in identifying the right premises that would be ideal for dynamic shared workspaces to suit small and large corporates. The leadership team has been further strengthened with Harsh Binani coming on board with a strong background in strategy and operations from having spent over five years at world's premier consulting firm, McKinsey & Co in their Chicago office. He holds an MBA degree from Kellogg School of Management, USA and a graduate degree in Economics from Shri Ram College of Commerce. Neetish and Harsh are determined to make Smartworks the largest network of new age, futuristic shared workspaces in India, indexing on customer experience, design, technology, and community. The duo at Smartworks believe that the company is steadily gaining ground with over 33% of the market share, to be a key player in the field, considering the Indian landscape where the co-working industry is expected to receive $400 million investment per year and the market is expected to have 12000+ startups by 2020.
Smartworks is the largest provider of bespoke shared workspaces in India, which aims to provide an unparalleled work experience to its members. Loaded with smart technology, state-of-the-art infrastructure, and a thriving community culture, Smartworks' serviced offices are designed to ensure that employees rate high on the productivity scale, while their employers build great and efficient places to work.
The company offers fully-serviced offices ranging from private offices (for individuals and teams) to shared and virtual offices. Smartworks has its presence through multiple facilities in Delhi, Noida, Gurgaon, Kolkata, Bangalore, Mumbai, Pune, Hyderabad, and Chennai. Each of these centers is a technology-rich, collaboration-focused workplace with modern and distinguished features, ergonomic considerations and high levels of hospitality. The tastefully designed areas of recreation and breakout rooms, across each center, serve as hubs for a bevy of engaging activities and have a distinct vibe that attracts both users and visitors.
The company made its pan-India foray in April 2016 and has grown exponentially since then. Presently, the company has 14 centers across nine cities and targets to have over 3 million square feet of serviced office space, covering all major Tier 1 and Tier 2 cities over the next three years.
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