Kenscio Digital Scores a Hat-trick During the 7th ACEF Global Customer Engagement Awards 2018(06:30 Hrs. IST)
BENGALURU, April 17, 2018 /PRNewswire/ --
Kenscio Digital continues making waves in 2018 - This time in the Entertainment, Finance & Travel Space
ACEF - The Asian Customer Engagement Forum announced the winners of the 7th Global Customer Engagement Awards on 7th April 2018 at The Westin Hotel, Mumbai. Kenscio Digital won a Gold, Silver and Bronze under the 'Email Marketing' & 'Data Driven Marketing' categories.
Kenscio was awarded the Gold, for its BookMyShow Campaign - 'Driving One-To-One Communications Inside Email Inbox' which highlighted the 'Effectiveness of the Email Marketing Campaign'.
For BookMyShow, a completely new email strategy was adopted that comprehensively imparted sufficient information to subscribers about movie releases, ticket availability in real-time. This shortened the customer decision making journey by making BookMyShow emails more information-rich and personalized. Kenscio improved the effectiveness of BookMyShow's email marketing campaign by increasing the Email Conversion Rate by 5%.
The Silver was awarded for the 'Use of Innovation in Email Marketing' in Axis Securities Campaigns - 'Axis Direct - Enabling Better Online Trading Through Email Innovation'.
For Axis Direct, Kenscio's Email campaign enables real-time information supply into the inbox. Based on the time when the email was opened, the subscriber is shown the real-time market prices and indices. Similarly, if the email is opened when the market is closed, the subscriber is shown the closing prices of the previous day. Kenscio's real-time content at the time of email open; improved engagement and enhanced customer experience for Axis Direct through its 'Twin Mailers' with 100% real-time content, resulting in 69% and 230% increase in Open Rate.
The Bronze was awarded to Kenscio for its Yatra.com Campaign - 'Powering Lifecycle Emails Through Effective Use of Data-Driven Marketing' under the 'The Successful Use of Technology in Data Driven Marketing' category.
Yatra.com wanted to enable cross-selling of hotel deals in real-time to travellers prior to their trip, based on their selected destinations. Kenscio's data-driven approach caused Yatra's overall performance to improve, thereby causing the Open Rate to increase by 57.21% and Click Through Rate to increase by 11.70%.
Kenscio offers innovative marketing technology solutions to brands and enterprises by enabling personalisation and one-to-one communication through digital marketing, big data, analytics and creative-based solutions and services. This multiple award-winning agency has developed a strategic global delivery network to cater to businesses and enterprises across the globe.
Kenscio Digital Marketing Private Limited