PR Wire

Canvilicious signs on cure.fit, cult.fit & Inito

Former Marketing Communications Head of Myntra starts integrated marketing agency

Bangalore, May 24, 2017: Canvilicious, an integrated marketing solutions agency with a focus on business goals, today announced its launch with the signing of cure.fit, cult.fit and Inito.

For Inito, the agency is working on research & brand positioning; while for cult.fit and cure.fit, the agency has been responsible for developing social media & communications strategy and implementing it.

Started by Former Marketing Communications Head of Myntra, Ainara Kaur, the agency focuses on providing innovative marketing strategies that are based on actionable insights and implemented at the speed of change that the clients are going through.

It includes full scale marketing solutions such as research, brand building, creative solutions, digital marketing, social media, brand alliances & PR. Headquartered in Bangalore, the agency has offices in Mumbai and Gurgaon as well. To know more please log on to www.canvilicious.com.

Ankit Nagori, Co-Founder, cure.fit said, “At cure.fit, we were looking for partners that integrate themselves into our business, thereby providing solutions that are focused. We are happy with the work that Canvilicious has put into understanding our market and is reflected in initiatives such as HRX launch, cure.fit launch, positioning cult.fit and cure.fit as fitness lifestyle brands by leveraging social media & PR.”

Speaking on the launch, Ainara Kaur, CEO, Canvilicious, said, “Having worked on corporate side, I have experienced first-hand disconnect between in-house marketing and agencies. At times, agencies offer more tactical solutions, which are often creative driven with low business integration while on other side, there are many which are strategic but have low creative appeal. Canvilicious has been set up to bridge this gap, and at the speed of change that the clients are going through while maintaining the quality. Why compromise on either?”

Talking about the wins she added, “We are grateful to have bagged amazing mandates from cult.fit, cure.fit and Inito, who are doing truly disruptive work and encourage us to do the same.”

Prior to starting Canvilicious, Ainara Kaur was working as Head - Marketing Communications of Myntra. She was also founding member and Head Marketing of a Fortune 250 company, Ameriprise Financial (formerly American Express Financial) in India. With various awards to her credit including Most Influential Marketing Leader in 2015, she is a speaker at various marketing summits organized within and outside India and guest speaker at institutes such as IIM, Bits Pilani, Xaviers etc.

During her experience of close to two decades, she has held leadership roles with organizations like Myntra, Ameriprise Financial, Yes Bank, MSL Publicis Group and worked with various e-commerce, BFSI, Consumer Durables, FMCG, real estate companies to contribute to their growth trajectory.

About Canvilicious

Canvilicious is a full scale marketing services agency with a focus on healthcare, fashion, consumer products, telecom and financial domains. Canvilicious helps clients to achieve business goals through brand building services and achieving growth objectives by providing solutions across market research, brand building, creatives, digital marketing, social media, brand alliances & PR. To know more please log on to www.canvilicious.com.