Is snacking in India becoming too expensive?
New Delhi, Aug 16 (IANSlife) Snacking is inherent to India's cultural ethos, and whether it becomes too expensive or not it'll always be loved. As a sector, snacking in India has made a 360-degree transformation since the pandemic began. While before this event, India was on a get-healthy trip of low snacking and daily exercise regime, the series of enforced lockdowns drastically affected the population's morale, leading to heightened amount of stress and everyone resorting to their old ways of comfort such as snacking. Snacking grew so majorly that it changed India's eating norms, by 2020 -- instead of having three meals daily, we had become a multiple snacking cultures. Many studies agreed that the pandemic had led to considerable expansion in the category volumes, and, even after returning to pre-Covid living conditions, a slowdown in snacking was unlikely.